Sessions founder and CEO Dan Warne has been profiled by Forbes. The piece looks at his journey from Deliveroo to building Sessions into the distribution engine for restaurant brands.
The article sets out Sessions’ current scale: £65 million in sales, EBITDA profitable, and growing at around 70% year on year across 400+ partners. Forbes also covers the thinking behind the model. Warne argues that restaurants have been pulled into the infrastructure of the internet without getting the scale the internet enables, and that Sessions is built to fix that. By licensing proven brands like SoBe Burger and Ivan Ramen into underutilised kitchen real estate, alongside its Netflix tie-ins around Squid Game and Stranger Things, Sessions can put a brand in front of more than half the UK population without opening any new sites.
Forbes draws a clear line between Sessions and the wave of dark kitchens and venture-backed virtual brands of the past decade. Sessions builds reach by working with proven brands and existing kitchens, rather than building new sites.
Warne comments: ‘A little like Airbnb did in the travel industry. People already have houses. They already have space. Why build more hotels when you can leverage that?’
